Walnut LLC. ─ Est. 2023

Building markets
for things that matter.

Walnut LLC is a Japan-based partner for bringing overseas products into the Japanese market — from distribution contracts and localization, to crowdfunding launches and long-term e-commerce growth.

Explore our services

Mission

Editing value
into a form that gets chosen.

Even the best products fail to be chosen unless their meaning is translated and presented with care.

Walnut reads the essence carried by makers and regions, then designs how their story is told, shown, and sold — through to real revenue. We bring modern tools (generative AI, social media, digital advertising) to bear with discipline, implementing on the ground until results appear in the numbers.

Services

Three Services, One Essence

01 and 02 focus on individual products and businesses; 03 takes an entire region as its scope.
Across all three, we edit value for its context and implement the structures that turn it into revenue.

Individual Product / Business

01

Overseas Product Distribution

As the Japanese distributor for overseas products not yet available in Japan, we handle the end-to-end pipeline — from distribution contract negotiation, localization, and channel design, through crowdfunding launches, to e-commerce growth across major Japanese platforms.

For Overseas Manufacturers

Individual Product / Business

02

Sales Growth Support

For local Japanese producers who make great products but struggle to sell, we partner on-site to read their strengths and implement branding, e-commerce, advertising, and sales as one unbroken sales engine — until results show up in revenue.

Regional Scope

03

Public-Private Curation

Drawing on experience in public service and DMO operations, we partner with municipalities, chambers of commerce, regional financial institutions, and businesses to re-edit dormant regional value and turn it into structures that return as revenue.

Works

Selected Works

Overseas distribution outcomes, regional government partnerships, and selected speaking engagements.

Makuake crowdfunding result
2026 / Distribution

Overseas product reaches funding target

Reached the funding target on Makuake (Japan's leading crowdfunding platform) — approx. ¥8.7M in roughly two weeks for an overseas product.

Makuake crowdfunding result
2025 / Distribution

Overseas product reaches funding target

Reached the funding target on Makuake — approx. ¥6.88M over 40 days for an overseas product (watch category).

Rice export to Brazil
2025 / Sales Growth

Rice export from Mashiko to Brazil

Packaging design and YouTube video production support for a Mashiko-based rice producer expanding into the Brazilian market.

2024

Selected

Japan Tourism Agency Grant

2024 / Public-Private

JTA Overtourism Grant — Selected

Implemented congestion-mitigation initiatives for Mashiko Pottery Fair in partnership with the municipality and tourism association.

2025

Appointed

Regional Engagement

2025 / Public-Private

Mashiko Town — Regional Engagement (Side-role)

Continued support for the Mashiko regional DMO after stepping down as COO, guiding the organization toward self-sustaining operations.

— Press

Featured

Nikkei, Yomiuri, et al.

News & Media

Featured in major Japanese press

Coverage in Nikkei Shimbun, Yomiuri Shimbun, Shimotsuke Shimbun, and PR TIMES — primarily on regional DMO and SNS strategy work.

About

About Walnut LLC

Walnut LLC was founded in October 2023 with the mission "Building markets for things that matter."

We operate three services — overseas product distribution into Japan, sales growth support for domestic regional producers, and public-private regional value editing. The scopes differ (a single product, a single business, an entire region), but the essence is shared: implementing the structures through which genuinely valuable things reach the right markets.

The name "Walnut" refers to the nut tree symbolizing wisdom, integrity, and steadfastness across classical traditions. We embrace these principles — learning from classical wisdom, delivering value with sincerity, and building things that endure.

Representative

Shunsuke Fujinuma

Shunsuke Fujinuma

Representative Partner

Nine years at the Tochigi Prefectural Government — including a two-year secondment to Ashikaga Bank — gave Fujinuma a foothold in both administrative and commercial frontlines. After independence, he ran one of Japan's top public-service blogs (around 6M PV/year), then served as COO of a regional DMO before founding Walnut LLC in 2023.

His core strength is "editorial capacity" — distilling what the counterpart truly needs and transforming raw material into measurable outcomes across public, private, and entrepreneurial contexts.

View detailed profile

Company Information

Company NameWalnut LLC (Walnut 合同会社)
FoundedOctober 4, 2023
RepresentativeShunsuke Fujinuma
AddressNishi-Shinjuku Mizuma Bldg. 6F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
ServicesOverseas product distribution, regional sales growth support, public-private regional value editing
Emailinfo@walnut1004.com

Contact

Get in Touch

English inquiries welcome.